Be part of our life-changing work

2 Good Reasons to join the new Woolworths MyDifference loyalty programme

 

First of all, YOU benefit. After the end of the year, your WRewards and MySchool cards will stop working, and you’ll need the new app to claim in-store specials. Get a head start by downloading the app now. Because who doesn’t want to save on specials at Woolworths?

Plus – MyDifference gives you even more rewards than your old cards! Cash-back to spend at Woolworths … vouchers automatically loaded to your phone … and chances to win awesome prizes.

Secondly, children born with cleft conditions benefit when you nominate Operation Smile as your beneficiary. Every time you scan your phone or card at the till, you help raise funds towards free, world-class surgery – at no cost to you.

Every 3 minutes …

… a child is born somewhere in the world with a cleft condition. In first world countries, corrective surgery is usually done within the first 18 months of life. But in Southern Africa, where safe surgery is not always freely available or accessible, a child may have to wait years for the chance to live a normal life.

What happens if cleft conditions are left untreated?

Difficulty in eating and drinking
Babies born with cleft may be unable to feed properly, and may suffer from malnutrition and thirst. The risk of death is nine times higher for these children.

speech difficulties
Speech difficulties are common among children born with cleft conditions. They may struggle to make themselves understood, and need speech therapy after surgery.

Dental problems
Teeth may grow at an angle, adding to the disfigurement and making it difficult for the child to chew properly. Following surgery, the child may need orthodontistry to ensure teeth are correctly aligned.

Social isolation
In many cultures children born with cleft conditions – and their families – are shunned. Or the child may be mocked and teased for being so ‘ugly’. No wonder they suffer from low self-esteem, bullying and social isolation.

Christmas gift of a smile

Change despair to hope

Depending on the severity, cleft conditions can be repaired in just 45 minutes. Your donation makes new smiles possible.

 
How your support helps

News & Stories

Turning tragedy into smiles

Turning tragedy into smiles

Jenni, Graham, and Hayden Rowe have raised nearly R55 000 for cleft surgery through KY-ND – an initiative they launched in memory of their son and brother, Ky, who tragically passed away on 9 August 2022.

read more

Grateful thanks to our partners

Our global family

 

With more than 6,000 active medical volunteers from all around the world, Operation Smile is one of the world’s largest volunteer-based nonprofit organisations. Our supporters are people from all walks of life, who believe that anyone born with a cleft condition deserves safe, effective, and timely surgery and care.

Global footprint